eBaum’s World Rebranding & UX Design

As the nostalgic internet brand eBaum’s World embraced a new editorial direction, I led a comprehensive rebrand that introduced a bold, retro-inspired voice. The updated identity honored eBaum’s role in shaping early internet culture while positioning it to connect with today’s audiences.

Position: Art Director
My Role: UX Design, Branding/Identity, Graphic Design, Infographics

We reinvented the site as a virtual playground, for the former kids who grew up on the brand.

I redesigned the site and developed social assets for a cohesive digital experience that blends nostalgia with fresh, engaging visuals. The redesign led to measurable improvements, boosting time on page and session duration by 10–20%.