eBaum’s World Rebranding & UX Design

As the nostalgic internet brand eBaum’s World embraced a new editorial direction, I led a comprehensive rebrand as the sole designer. I introduced a bold, retro-inspired visual identity that honored the brand's role in shaping early internet culture while positioning it for today's audiences.

I redesigned the site and developed a full suite of social assets, creating a cohesive digital experience that blends nostalgia with fresh, engaging visuals. The result: a 10–20% increase in both time on page and session duration.

Position: Art Director
My Role: UX Design, Branding/Identity, Graphic Design, Infographics