We reinvented the site as a virtual playground,
for the former kids who grew up on the brand.
eBaum’s World Rebranding
& UX Design
As the nostalgic internet brand eBaum’s World embraced a new editorial direction, I led a comprehensive rebrand that introduced a bold, retro-inspired voice. The updated identity honored eBaum’s role in shaping early internet culture while positioning it to connect with today’s audiences.
Position: Art Director
My Role: Graphic Design, UX Design, Branding, Infographics
